Background
Why a 360° marketer?
I am your one-stop solution to all your digital marketing needs. You can skip explaining your project over and over to different departments. My background across various areas will give you a cohesive result.
- 6 years of sales and customer service
- 4 years as the one-person marketing team for various companies
- 3 years volunteering at a plastic recycling atelier
- 50+ published articles and blog posts
- Countless digital design projects (web, logo, print, video and more)
- Languages : English, Estonian, French, Spanish, German & some Dutch
Working with me, you get a dedicated 360 digital marketer who occasionally throws quirky jokes in conversation.
Services
SEO achievements
Shopify traffic x6
In 1 year
The project involved a Shopify website migration with a new URL address. It subsequently required SEO optimization. This included keyword research, optimizing old content, internal linking, acquiring backlinks, and new keyword-rich content.
In 1 year, organic traffic from Google surged from 839 to 5423 visitors.
Organic traffic at the start of the project
6 month progress
1 year later
SEO achievements
Growth strategies
Long-term success
Data from Shopify analitics.
Following website migration and the establishment of SEO fundamentals, growth strategies were provided to the client - guidance on internal linking, content SEO plan, and a structured approach to writing.
By November 2022, the website experienced a peak with nearly 30,000 visitors.
SEO achievements
Top 10 on Google
200+ keywords
In June 2020, the company tracked 186 relevant search terms and their positioning on Google. 70 ranked between 4- 10, and 97 were in the top 3.
After a year of SEO work, 204 keywords were now found within the top 10 results on Google.
172 were in the top 3.
Data from Ahrefs (SEO tracking tool).
SEO achievements
Entering new markets
Increasing international traffic
Through international SEO efforts, which included technical optimization, international keyword research, and content optimization, the website expanded its reach beyond Belgium.
During the first quarter, the website had 519 international visitors. By the end of the second quarter, this number surged to 4130 international visitors. Visitors from Belgium also increased by 321.54%.
Data from Google Analytics.
Advertisement
Google ads
At low cost
To keep Google Ads' cost per website visit click (CPC) low, the focus was on improving ad relevance, targeting specific keywords and monitoring performance metrics.
Success in achieving an average CPC significantly below the client's industry average of €6 demonstrates effective ad management and optimization.
Data from Google Ads.
Advertisement
Meta ads
At low cost
Exceptional performance with low cost per click (CPC) well below the industry average of €0.88. I was managing Meta ads through ad creation, including targeting, ad text, and visuals. By experimenting with various visual formats and consistently refining strategies, the results brought impressive engagement rates while keeping CPC minimal.
Published blogs
Over 50 blog articles
Digital publications
English
French
Appearing 1st on Google search results.
Newsletters
Newsletter
Campaigns and management
Author
Quickly Green, is a newsletter for all the busy bees wanting to become greener, one step at a time.
Clients
Over 30 written newsletter copies, including managing newsletter campaigns, set-ups and post-campaign analytics.
Social media
Social media
Content for posts
Versatile range of styles for social media posts and digital ads tailored for the target audience.
- Informative delivering insights
- Entertaining to engage the audience
- Descriptive for B2B or B2C
- Interactive to encourage participation
- Story-driven using storytelling techniques
Web Design
Website redesign
Low carbon footprint
The website redesign project saw a reduction in carbon footprint to a level cleaner than 93% of websites tested on Website Carbon Calculator.
The result was achieved with efficient UX, optimizing images and multimedia, clean code, opting for the lightweight theme and choosing optimal font and colours.
Web design & UX
User experience
UX analysis
Review of visual design, branding, content, messaging and user journeys to provide actionable recommendations for improving the user experience.
Extracts from the report show recommendations to increase the visibility of the main call to action, improve the usability of the menu bar, and have a clear, positive first impression of the brand in the HERO section.
Samples from a 30 page UX analysis report in French..
Branding
Logo design
Designed logos for a sustainability newsletter website and craft beer delivery business. Plus, logo examples that were not picked as the final design.
Agnes Aasmaa
What can I do for you?